Privacy Policy

A Search may include information about the person the item is for. This might be the Searcher, a child, another family member, or someone the Searcher supports.

• the person's name or public name
• their age, approximate age, or birth-month details where supplied
• their relationship to the Searcher
• general location or region
• why the item matters
• private notes the Searcher says should not be shared publicly

Some Searches may include information about disability, health, sensory needs, communication, routine, safety, vulnerability, or family circumstances.

LittleBlueCup only needs this kind of information when it helps explain the Search, review safety and suitability, or protect the people involved.

We collect information so LittleBlueCup can work as a Search, review, messaging, moderation, and safety service.

• receiving and reviewing Search requests
• inviting someone to complete full Search details
• creating, managing, reviewing, publishing, updating, and closing Searches
• supporting Self Search steps and wider Search activity
• checking consent and media permissions
• enabling account-backed messaging
• protecting users and investigating reports
• preventing misuse, scams, pressure, or unsafe contact
• responding to contact, privacy, accessibility, press, and media enquiries
• keeping staff audit, moderation, and safety records
• operating and improving the website

Media can help explain a Search, but it can also reveal private details about people, homes, routines, voices, children, disability, or location.

• Searchers can upload photos, videos, audio, documents, and written descriptions.
• Uploaded media is reviewed before it is used publicly.
• Public media selection depends on consent, safety, review status, and whether the media is suitable for the public Search.
• Staff may download or remove media where authorised and necessary for review, privacy, safety, or consent reasons.

You can read more on the Content and Media Permissions page.

LittleBlueCup does not automatically expose user email addresses to other users.

Account-backed messaging and staff-reviewed contact forms are used so people can help with a Search without being given each other's direct email addresses by default.

Contact submissions are stored so LittleBlueCup can review and respond. Authorised staff access depends on the enquiry type; safety, complaint and privacy information may need more restricted handling. After a platform contact record has been dealt with, it may be permanently deleted from LittleBlueCup’s records. A separately delivered email copy can remain in the LittleBlueCup email system until it is deleted there.

LittleBlueCup and Still Fighting are separate optional newsletters. An account can choose either, both or neither, and can later withdraw each choice separately. Newsletter choices do not affect account access, transactional service email, Search review, Search priority or permission to feature a particular Search.

When an account holder chooses Subscribe or Subscribe again, the exact publication-specific wording shown beside that action is recorded against the verified account. An earlier LittleBlueCup update preference may be retained as historical evidence, but it does not create a newsletter subscription.

After that optional action, LittleBlueCup shares the verified account email with Beehiiv for the named publication. Beehiiv manages the email subscription and confirmation process, including unsubscribe and resubscribe state. Newsletter choices remain separate from Postmark transactional service emails and are not required to use LittleBlueCup.

If you allow it, LittleBlueCup can count visits through its own Search and official-post links. It keeps only limited click totals and whether a request appeared automated or opted out. It does not use an outside analytics service, identify anyone or treat a click as proof that a platform caused a result. You can switch this off in Cookie Settings and the links will still work.

The current website uses essential sign-in/session storage, cookie-consent preferences, and a small amount of browser storage needed for account setup or interface preferences.

• essential sign-in and security cookies
• cookie consent preferences
• limited browser storage for account setup choices
• staff interface preferences
• optional Metricool anonymous website analytics on eligible public pages

If you allow Metricool anonymous website analytics, it can load only on approved general public pages on the official LittleBlueCup website. It stays off staff, sign-in, account, form, private and individual Search pages. It also stays off whenever the web address or previous-page address contains extra details after a question mark or hash, or points to a private page.

Metricool does not set cookies or save information in your browser. Metricool says it does not create a unique visitor identifier. For an eligible visit, it receives the public page address, a page-view signal, the browser window size and, when it is safe, only the website the visit came from, not the full previous-page address. Metricool says it can use the connection IP address to estimate a country but does not store that address.

Switching analytics off prevents future Metricool requests immediately and does not require a page reload. It cannot take back aggregate information already sent while analytics was enabled. The marketing loader remains inactive.

LittleBlueCup keeps different records for different reasons. Some records are short-term working information. Others may be needed for safety, moderation, audit, history, or legal reasons.

• Search requests and Search records may be kept while they are being reviewed, operated, updated, closed, archived, or needed for history.
• Messages, reports, safety records, moderation notes, consent records, and audit logs may be kept where they are needed to protect people, investigate issues, or explain decisions.
• Private staff feedback reports may include the reporting staff member, a safe page context and deliberately attached screenshots. They are retained as internal product-development records and may be redacted where appropriate while keeping a minimal audit record.
• Uploaded media can be hidden from Searchers or removed from public use when appropriate; authorised staff also have limited permanent deletion tools for media that should no longer be kept.
• There is no fixed automatic deletion timetable confirmed in the current implementation.

You can contact LittleBlueCup about privacy or data questions. Depending on the situation, you may be able to:

• ask what information LittleBlueCup holds about you
• ask for inaccurate information to be corrected
• ask for information to be updated or removed where appropriate
• ask about consent choices for public Search content or media
• object to or query how information is being used
• make a privacy or data request through the contact form

If you are unhappy with how a privacy concern is handled, you can also contact the Information Commissioner's Office.